About Trasoye
An independent Personal Financial Office, built on trust.
To become the most trusted Personal Financial Office for successful individuals seeking clarity, control and confidence in their financial lives — growth built on trust, not scale.
Our Mission
To simplify financial oversight by providing structured organisation, independent reporting and professional accountability that enables clients to make informed financial decisions with confidence.
We don't replace your existing advisers — we help you make better use of them, by ensuring your financial information is organised, accessible and understandable.
Our position in the market
We are not:
- · Accountants
- · Tax advisers
- · Investment managers
- · Wealth managers
- · Financial advisers
- · Solicitors
- · Trustees
- · A traditional family office
We are an independent Personal Financial Office. Our role is to organise financial information, provide oversight, and help clients understand their financial position — while working collaboratively with their existing advisers.
Our Values
Trust
Trust is earned through competence, consistency and integrity.
Confidentiality
Client information is treated with the highest level of care and discretion.
Accountability
We promote informed decision-making by providing clear, structured oversight.
Professional Excellence
Every interaction, report and recommendation reflects the highest professional standards.
Simplicity
Complex financial information should be presented in a way that is easy to understand.
Continuous Improvement
Processes, technology and knowledge should continually evolve to improve client outcomes.
The Founder
Tade Apena, ACCA
Tade founded Trasoye after a career spent auditing and advising some of the largest names in financial services, working across investment managers, private equity and debt funds, and wealth and asset management businesses in the UK.
He is an ACCA-qualified accountant and holds an MBA with Distinction from Edinburgh Business School, Heriot-Watt University. His career has spanned KPMG, EY, BDO, Mazars and Thomson Reuters, giving him a deep understanding of how financial information should be organised, verified and reported — the same discipline he brings to every client's personal finances.
Trasoye exists because that same rigour is rarely available to individuals — until now.